Comme Des Garcons Fundamentals Explained

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style houses on the earth. Its world wide achievements wasn't designed by regular marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional strategy grew to become the foundation for CDG’s globally enlargement.

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CDG acquired Global attention by presenting apparel that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and customers early during the 1980s.

This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful clients from every single corner of the whole world.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with images taken at Auschwitz concentration camp, and also the controversy acquired Global coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's identify was influenced by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").

The 2006 autumn/Winter season assortment dealt with the concept of the persona,[fifteen] the Comme Des Garcons alternative ways to current 1's self to the world. Fusing personalized menswear with feminine things for instance corsets and flower printed gown fabrics, Persona was Yet another collection that merged the feminine Along with the masculine.

CDG designed a strong distribution system by inserting its items in leading luxurious suppliers like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite consumers globally while preserving its creative integrity.

In 2017, the company introduced a brand new fragrance, Concrete, and marked its start within the US which has a supper curated via the artist and chef, Laila Gohar.

Just about every shop was intended as an artistic Room, maximizing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail practical experience.

With all the increase of online shopping, CDG expanded its get to by offering collections by means of Formal and partnered e-commerce platforms. Social networking and trend communities served spread the brand name’s id, making pieces much like the Participate in Heart tees and Converse sneakers viral throughout the world.

The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the earth, encouraging CDG attain worldwide mainstream visibility when being true to its edgy creativity.

Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, typically additional like artwork installations than vogue demonstrates acquired around the globe media protection, reinforcing the model's name for groundbreaking creativeness.

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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on earth of perfume and aligned With all the types of its clothes.[6]